Picture It Settled

Picture It Settled® software was created by a team of attorneys and statisticians led by Don Philbin, a nationally recognized attorney-mediator. The intelligent software has learned negotiation strategy from deep data from negotiation patterns in several thousand litigated cases, ranging from fender benders to intellectual property disputes in locations from tiny counties, large cities and everything in between.

Picture It Settled®’s predictions help parties and their lawyers improve their results by modeling the anticipated reactions their behavior will elicit from their opponent – just as weather forecasters model storms using some of the largest computers available to project the path of a hurricane. Artificial intelligence is no substitute for well-honed human intuition, but it does help improve forecasts by quickly modeling dozens of scenarios. Similarly, Picture It Settled® doesn’t replace honed intuition; it guides decision-makers by quickly modeling anticipated reactions based on thousands of cases.

Using Picture It Settled® when offers start rolling in from the opponent, the negotiator can see if and when a settlement might be reached, fine-tune objectives, and plan future concessions accordingly.

Scenario Planning

To effectively negotiate a litigated case, Picture It Settled® guides professionals through a realistic assessment of likely outcomes, asking them to estimate best and worst scenarios. The best case scenario for a plaintiff might be $4M, while the worst case scenario might be a take-nothing-judgment and potentially an attorney fee award to the other side. Other potential outcomes might fall between these extremes: perhaps $2M and $1M outcomes.

Determining what outcome may result from one trial is difficult, but estimating the probability of a range of outcome scenarios resulting from multiple trials adds perspective. If plaintiffs are asked how many times out of 100 they expect the high outcome, their assessment will naturally skew toward higher numbers – they expect to get more money. Asked to play the other side, they may be slightly less optimistic, but their numbers will still lean at least 15% toward the number they prefer. Picture It Settled® helps litigants debias their initial assessments to develop a pragmatic negotiation plan.

Offer Projections using Settlement Prophet™

Real-time forecasts sharpen the negotiator’s aim and improve results. Wouldn’t you like to know where your next round is headed? Wonder whether you’re moving toward a settlement or wasting time? Get real-time projections in time and money based on deep data and the internal dynamics of a particular round? The most likely scenarios appear in darker colors and less likely moves appear in lighter shades. The intersection point of the darkest colors in time and money estimates the most likely settlement. See graph at right.

While projections will begin with two moves on each side, accuracy of the prediction increases as more data is added. The system is not static and continually learns from new data. The predictions telegraph success or failure and allow for fact-based, mid-course corrections based on valuation data coming in the form of bid and ask prices from the other side. Whether this round will succeed now has an answer.

Scenario Planning

Based on an assessment of the potential outcomes, a user can narrow the target settlement range, and then focus on timing concessions. The negotiation dance can only be rushed so much – the right number at the wrong time is the wrong number. Picture It Settled® allows you to optimize a concession plan based on thousands of successful negotiations, excluding those ending in impasse.

Say you are the plaintiff and, based on your scenario case evaluation, you want to end up at $1.8 million. Picture It Settled helps you decide what your initial offer should be by examining similar cases. Based on that data, Picture It Settled suggests a string of offers that help you reach your goal. You may determine that you’d better start at $4 million to land at $1.8 million. Enter $1.8 million as your Target Settlement, expected around 4:30pm, and $4 million, offered at about 10:30pm, as the Plaintiff’s Initial Offer. Based on those inputs, Picture It Settled® then calculates a negotiation plan that spaces concessions out in time to optimize signaling to the other side and increase the odds of success.

You can customize the plan based on your knowledge of the case and your negotiating counterpart by adjusting the number of rounds, offer timing, and dollar increment at the beginning or end of the plan. You can also easily model what you expect the other side to do.


Picture It Settled® was built with security features by a well-known applied research organization and is layered with Gazzang for security levels equal to those used to protect health and financial records.